Unlocking Britain's Potential –  A major event for senior decision makers ready to unlock the potential of their workforce.  21st February 2011

Marketing & Communications

Communications jobs could follow as report shows rise of the social customer

Marketing and communications jobs could be required this year after new research said that 2012 could see the rise of the modern social customer.
A report by first direct said that the modern-day customer expects to engage online and not sit in a call centre queue, while these people…

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Apps are changing the way people in communications jobs work, expert says

People in communications jobs are seeing changes in the way they do their jobs because of the impact of apps and other devices, according to one expert.
Television technology commentator Ella Williamson said that people are tending to work longer hours because of the introduction of smartphones and tablets,…

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Marketing jobs could follow as research shows lack of direction within companies

More people will be required with savvy communications skills in marketing jobs in the future, according to new research published today (January 31st).
The Boston Consulting Group's Marketing Capabilities for the Digital Age report found that while 96 per cent of companies are using Facebook and 83 per cent…

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Govt must help small companies create new jobs, FSB says

The government must do more to help small companies create new communications jobs and other roles as many other firms look to reduce the number of employees they have.
That is according to the Federation of Small Businesses (FSB), which said that ministers must do as much as they…

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Rise in mobile phone retail searches could create new communications jobs

Marketing and communications jobs could follow in the coming months after it was revealed that one in five Christmas retail searches were done on mobile phones.
Additionally, the British Retail Consortium (BRC) found that total retail search volumes increased by 24 per cent in the fourth quarter of last…

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Email marketing industry grows by 15 per cent

The email marketing sector grew by 15 per cent in 2011, suggesting positions in sales and marketing jobs are in demand within this industry.
This positive bit of news comes from digital marketing firm Econsultancy's 2012 Email Marketing Platforms Buyer's Guide, which assesses the state of the business and…

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Sales and marketing jobs may benefit as ad spend rises

The number of sales and marketing jobs being created across the UK could be set to grow over the coming months as the country's bigger businesses look to spend their way out of difficulty.
According to the latest data compiled by IPA Bellwether, the total amount spent on marketing…

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Business objectives must be perceived online, says expert

Marketing jobs could be required over the coming months after companies were advised to clarify their business objectives online.
Kate Adamson, global branding and marketing strategist at Stark Moore Macmillan, said that companies should think about how social media can help spread the word about what they do.
She…

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Email’s brand impact could lead to more people in marketing jobs

People in marketing jobs could increasingly turn their attentions to email after one expert said that the messaging service is driving more traffic online and offline than any other marketing channel.
Riaz Kanani, the marketing director at Alchemy Worx, said that every email sent is a potential base of…

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Record quarter for UK clickthroughs could lead to marketing jobs

Marketing jobs could be created in the retail sector after it was announced that the country has seen a record level of search spending in the final quarter of last year.
IgnitionOne found that the UK had its best quarter for spending and clicks, while Europe as a whole…

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