In our September 2009 edition of Market Talk, the article, ‘The public sector squares up to the private’ noted an increase in marketers moving from the private sector to the public sector for improved security and work life balance.
But only 5 months on and the tables have already turned. As central government budget cuts linger and the general election looms, public sector employees are seeing the number of communications roles reduce and the security of interim roles lessen.
The road ahead for public sector employees remains uncertain
As a result, communications professionals are now bidding for a move back into the private sector, with some even looking to make the transition for the first time. But with a strong pool of available candidates across all marketing sectors, industries and disciplines, the move across sectors is proving increasingly difficult.
The predominant roles available at central government are internal communications posts, as departments focus on engaging their staff during this uncertain time. In a bid to generate savings, many government employers have been consolidating job roles, looking for candidates with a broad range of experience. More efficient and quicker recruitment processes are also being used to streamline hiring costs.
But irrespective of the general election outcome, there is no question that marketers will have a task on their hands to boost the government profile. Top communications experts across online and offline specialisms will undoubtedly be needed to carve out a compelling brand, whilst the expectation of forthcoming mergers will also create a need for experienced brand and marketing managers.
So, the road ahead for public sector employees remains uncertain as government budgets are still hindered by attempts to repay national debt. With the main political parties reluctant to commit to a detailed plan, it remains to be seen how these spending constrains will impact communications professionals post election.
