More communications jobs will be created in online media compared to the television and print media sectors, a new report has suggested.
According to research carried out for the latest Morgan Stanley Internet Trends report, print media currently accounts for 26 per cent of global advertising budgets, despite reaching just 12 per cent of consumers.
The internet receives just 13 per cent of total marketing costs despite the fact that people are spending more of their time online.
Based on this state of affairs, the report concludes that there will be a marked shift in spending away from traditional forms of media and towards internet advertising over the next few years, a development that could improve communications jobs prospects.
Report author Mark Meeker noted that an additional $50 billion (£34 billion) is set to be channelled into global online advertising over the foreseeable future as businesses look to take advantage of consumer migration.
In particular, marketers will be looking to take advantage of advertising opportunities offered by social networking sites such as Facebook.
This comes soon after communications jobs seekers were advised by a new report from MagnaGlobal that global online advertising budgets are set to rise by 12.4 per cent over the course of 2010 alone.
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