It makes sense that many of the most well-written, useful and popular blogs are written by marketing professionals. Blogging is a key part of marketing, and accordingly many of the best blog writers are those who really understand how to put a great blog together – namely, marketers!
These blogs are a very useful resource for those working within the marketing industry, whether in private sector or public sector jobs. They are often a chance to keep up with thought leadership and new trends in the industry and they can also inspire new ideas and best practice.
With that, here is our pick of the best marketing blogs.
Welcome to Optimism http://wklondon.typepad.com/welcome_to_optimism/
A lively and engaging blog from London creative services agency Wieden + Kennedy.
Seth Godin http://sethgodin.typepad.com/
The most famous marketing blog of all. Seth is a revolutionary in the field.
Chris Garrett http://www.chrisg.com/
A particularly useful blog for insights on new media.
Perhaps the best UK blog focusing on SEO – a science that none of us can afford to ignore.
E-consultancy’s digital marketing blog http://econsultancy.com/uk/blog
Well-recognised as leaders in the field, digital marketing consultancy E-consultancy publish an easy-to-read and very informative blog.
A very popular blog focusing on branding and advertising.