Tentative growth looks set to continue as the availability of new marketing and communication roles increases further. But with candidate’s patience for meeting long wish lists starts to wear thin, the flow of candidates to the market slows and much of the top talent settles in ‘safe roles’.
Intranet managers are in big demand as more organisations rely on online communications to support their employee engagement programmes. Online marketing analysts are also being recruited to support an increasing focus on electronic internal communications.
Largely due to the pre-Christmas ‘budget spend’ there has been sudden upsurge of roles across many public sector disciplines. More vacancies are available for e-commerce business development managers and social media specialists as well as several new roles for press officers and web editors.
Across the B2B private sector there has been an increasing demand for client relationship managers, along with a number of channel marketing manager roles focused on delivering effective partnering programmes. The B2C sector is also showing positive signs of growth as customer experience managers and category analysts lead the recruitment drive.
And perhaps set to lead the recruitment drive for some time further, financial services remains the strongest recruiter of marketing and communications professionals, in particular communications managers. Clearly keen to gain an all important head start, the race is on to secure the right marketers.
Links in blue go to current vacancies on the Badenoch & Clark website and are live and up to date as of 10 December 2009
