Jobseekers who can demonstrate strong project management skills are increasingly in demand as more and more job specifications are demanding this skillset. Potential employees are having to demonstrate real skills, and demonstrate how they have delivered on key projects, rather than just paying lip service to it.
While a formal qualification is by no means essential for the majority of roles currently on the market, it can sometimes make all the difference to securing a role, and we are seeing a gradual increase in marketers and communications professionals taking a relevant qualification. This is particularly true in the public sector communications field, where increasingly, employers are demanding Prince2 as an essential requirement.
Prince2 is not the only qualification that marketers are using as a means of standing out from the competition. In financial services, employees are considering the Investment Management Certificate as a way to increase their attractiveness. Nevertheless, any decision to invest in a qualification needs to be taken carefully. Qualifications will improve your chances for specific roles only – there is no point in taking a qualification for the sake of it. Ultimately, qualifications still need to be backed up by concrete, demonstrable and relevant experience.
