Comments on: Social media expertise is in demand, but not experts http://insight.badenochandclark.com/marketing-communications/27/09/2009/social-media-expertise-is-in-demand-but-not-experts/1282/ Market commentary, news and analysis from recruitment consultants Badenoch & Clark Tue, 03 Jan 2012 14:03:05 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: vivien morganhttp://insight.badenochandclark.com/marketing-communications/27/09/2009/social-media-expertise-is-in-demand-but-not-experts/1282/comment-page-1/#comment-82 vivien morgan Tue, 29 Sep 2009 19:45:36 +0000 http://www.market-talk.co.uk/?p=1282#comment-82 I am at present expanding the public sector offering for digital engagement, having proven there is a demand by government clients and also the budgets for doing this. Although it is still difficult to evaluate the impact, companies are now starting to develop the necessary tools to provide this for campaigns. I think the most exciting thing is to reach the online audiences and to prove that multi-media platforms are effective for delivery. It's not just that we need interim staff with social media skills, it's that we need to take our clients on the journey with us . I am at present expanding the public sector offering for digital engagement, having proven there is a demand by government clients and also the budgets for doing this. Although it is still difficult to evaluate the impact, companies are now starting to develop the necessary tools to provide this for campaigns. I think the most exciting thing is to reach the online audiences and to prove that multi-media platforms are effective for delivery.
It’s not just that we need interim staff with social media skills, it’s that we need to take our clients on the journey with us .

]]> By: Russell Pearsonhttp://insight.badenochandclark.com/marketing-communications/27/09/2009/social-media-expertise-is-in-demand-but-not-experts/1282/comment-page-1/#comment-81 Russell Pearson Tue, 29 Sep 2009 12:07:33 +0000 http://www.market-talk.co.uk/?p=1282#comment-81 This certainly parallels what I've seen but I'm also aware that there are few people, at least in the UK, with the simultaneous hands-on and tech know-how and the strategic overview. Plenty of 'experts' but not so many do-ers! This certainly parallels what I’ve seen but I’m also aware that there are few people, at least in the UK, with the simultaneous hands-on and tech know-how and the strategic overview. Plenty of ‘experts’ but not so many do-ers!

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