The current economic environment is proving quite a test for marketing professionals and provides a great opportunity to learn. However, demanding leaders are starting to lose patience with those who are struggling to step up, at a time when they have access to a range of skilled job applicants.
With revenue generation in sharp focus, it’s marketers who can drive the bottom line who are most in demand. A keeness to develop online revenue streams has created a steady flow of online marketing jobs of late, and social media skills are in hot demand in the race to produce tangible results from the medium.
The banking and financial services sector is heralding a return to marketing and communications hiring
Moreover, gone are the days when having an effective ‘click and order’ website was enough. Organisations are increasingly turning to online marketing specialists to transfer the offline brand experience to the online world, and provide the same brand delivery through it. Marketers with the proven ability to re-create the brand experience across digital mediums are being snapped up.
Just like it led the trend for redundancies and recruitment freezes, the banking and financial services sector is heralding a return to marketing and communications hiring in the private sector. Both temporary and permanent vacancies are up within the sector, with big banks and niche players alike starting to recruit more than just replacement hires.
Having the right internal communications skills in place is high on the agenda for companies that truly understand the commercial value of a happy, engaged and motivated workforce. Healthy levels of recruitment in this specialism are testament to this.
